Wellness and Nutrition is a big industry today. If you are planning to open up your own business regarding Wellness services or Nutrition products, the most important USP of your business would be the quality of your offerings. But apart from that, generating the right kind of buzz in the market about your business is the best thing that you can do to your business.
Not only that, you need to leverage a solid marketing strategy– to sell your products, to reach out to as wide target audience as possible, and explore newer avenues.
A four step guide for a Wellness & Nutrition Marketing Strategy
1) Identify your target market
Knowing your target market is the preliminary responsibility for you as a marketer. As you are developing Wellness and Nutrition products and services, the possible places where your offerings will be accepted whole-heartedly are gyms, doctor’s/dietician’s chambers, spa, healthy food store to name a few.
Figure out the probable routes through which you can reach out to them.
2) Don’t ignore the power of internet
If you have a limited budget to promote your products then internet is the best medium to do so. Firstly, build a nice, informative, eye-catchy website about your services with the help of a professional web design and development company.
Make sure that your website looks authentic with customers’ testimonials, Wellness & Nutrition professionals’ recommending words, and physical contact address, along with telephone no. and mail id.
Secondly, generate lots of interest in social media about your products and engage daily with the users. In your Facebook page- put up daily posts, Q&A session with the consumers; in twitter- tweet nuggets of info about your products and also about wellness & nutrition in general.
Put up pictures in Instagram of your merchandise and their positive effects on people.
3) Conduct seminar/workshops
If you are a good orator, then half the job is done regarding conducting seminar/workshops about your products in various hotels, clubs or halls.
If you are not, then hiring an emcee that can do this job on your behalf. But be there on the venue for the Q&A session.
But you should plan how the seminar will go well ahead. Make power point presentation lasting at least 30 minutes, include Wellness routine tips, information regarding Nutrition, promoting healthy lifestyle and eating habits etc.
4) Appear in the local media
There must be some local news channels/magazines/papers in your area where you can put up the ads of your products or a small interview of yours. Of course, you may need to do a little bit of sponsoring, but that is nothing, in comparison to the publicity it will create.
Apart from these steps, positive words-of-mouth publicity can give your business newer heights. So don’t compromise on marketing of your products, but don’t go easy on the quality of them either.