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Do you have a website that is failing and needs resuscitation? Maybe you have tried and you just do not know what to do about it. It used to function so well, but with time, visitors have dwindled, and due to discouragement or lack of time, you no longer put into the website the energy that you used to. Well, rest assured that your website is not the only one. There are plenty of neglected or abandoned web properties across the internet that are suffering just like yours. But, just like remodeling a home to increase your property values, you can do the same to jumpstart your failing website.

Conduct a complete analysis of everything about the website. A lot may have evolved since you first built the website and there are many things you will need to change or tweak. Your content may no longer be engaging and pulling an audience. To jump start your failing website, main categories to pay attention to include your overall design, branding, content, and related keywords. Follow these 4 tips to help you along the way:

1. Website Design- If it has been a while since you changed your website design, several changes have taken place. The internet has moved from regular web pages, to flash, and has now moved on to HTML5 and responsive design. Take a look at other websites to get a feel for what modern design trends are ruling the internet right now. This will give you a good place to start. It is also important to study where visitors see the most on the screen. Sometimes it is better to position your material for maximum viewership to be effective. Also, ensure that navigation of your website is simple.

2. Branding- Animated cartoon images are no longer popular or used on the internet unless used wisely. So, this is not a good choice for your text, images, or logo. Be sure that your message is consistent throughout the website and be sure that your pages have a common thread. Design a nice smooth logo that will reside somewhere at the top of your pages. Make sure that all of your material matches and is consistent.

3. Content- These days, content is king, or queen. People are not just browsing websites for the pure novelty of it. They need a reason to visit your website and high-quality content, that adds value to their lives, will drive them there. Having a blog is very important in today’s world and frequent posting will keep the search engines crawling your page. This will positively affect your website ranking. Include pictures and links and provide original work.

4. Keywords– Whatever industry your website used to fit into has changed drastically over time. Look into who are the main competitors in your space and find out how they are targeting their audience. What are keywords they are using to be found by search engines? What popular search terms in your industry are trending, so that your content can reflect that information?