You should post to your website as often as possible. Whenever you have new content, you should post it. A regularly updated website that has relevant content is key to user engagement and retention. When people visit your website they are looking for information. If they can’t find what they need, they will leave your site and try to find it somewhere else.
You can capture your audience with relevant and insightful content. There are many different ways you can get information to them. Some of the most common are pictures, infographics, videos, podcasts, reviews, how-to guides, and interviews. You can always have something to post if you give your visitors varying types of content.
Avoid having outdated content on your website. It gives the impression that your business is neglected. Visitors may assume that you don’t have a lot of customers or even that your business no longer exist. The world lives on the web and your business should have a home there too.
When you update your website with new content the “Googlebot” will visit it. Google is one of the most important tools on the web and when opening a browser it is the first site that most people will see. The algorithm that Google uses to index the web favors updated websites. It searches the web for new content and then adds the content to its index. If you want your website indexed more often, then update it more often. Doing this will make your website easier to find.
Visitors come to your site to see your content. Engage your audience with fresh content and they will spend more time there. Remember, “If you post it, they will come” and “If you keep posting it, they will come back for more”.