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October 20, 2017

6 Things Every Medical Spa Needs To Start A New Business

The Business of Medical Spas

Medical spas are one of the fastest growing industries in America today. In just five years, their numbers have doubled. Revenues have been increasing, too. In 2017, medical spa revenue is projected to increase by at least 10%. This is an amazing business opportunity, and one that you can take advantage of.

Medical Spa Logistics

Medical spas can be a challenge to open. They are regulated mostly on a state-by-state basis, so chains, in particular, might be a challenge. Because these are medical establishments, licensing and privacy are big issues.

Before opening a medical spa, it’s important to understand what licenses are required for performing each treatment. Some medical spa treatments can be performed by estheticians or cosmetologists. Others may need to be performed by medical assistants or nurses. Check with your state licensing board for guidelines.

Medical Spa Treatments

There are a number of procedures and treatments that med spas provide. B-12 shots can provide a great energy boost. Vegans sometimes seek out med spas for these injections, since their diet does not provide it. Other vitamin shots and even drips are becoming popular, too.

Popular treatments include spa standbys like massage and facials. But procedures like microneedling and laser rejuvenation are growing in popularity, too. The devices for these treatments are regulated, and technicians need to be properly certified.

Staffing Your Medical Spa

Hiring good employees is key to the success of your medical spa. Clients want to feel that they are being cared for by someone warm and knowledgeable. You’ll also want motivated employees who care about the success of your business overall.

It’s important to find a way to incentivize your staff. Typically, it is illegal to pay commission to employees for selling medical procedures. It’s easy to see why this is. But with regular recognition, perks, and annual raises, you will be able to get the best of your employees while staying on the right side of the law.

The Retail Side of Medical Spas

Retail is one of the most important drivers of med spa sales. Carrying products for skincare, and having your staff mention them with every customer, can make a huge difference to the bottom line.

Additionally, proper skin care in the home will support the results your clients get from their in-store treatments. Retail sales can be a win-win for everyone involved in the transaction.

Marketing Your Medical Spa

Digital marketing is a must for any business today. More and more consumers turn to Google when they need to find a product or service provider. SEO, email and social media marketing campaigns can seem overwhelming. But using these tools effectively can help make you the provider of choice in your market.

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