ADVANTEDGE TOURS
METRICS / RESULTS
Eliminated telephone customer support to online credit card processing resulting in better productivity for the group tour team.
50% increase click-through-rate, from a newly developed membership website allowing parents to view itineraries online.
Website URL: http://www.advantedgetours.com
Designed tour travel tip guide in exchange for emails to grow a list of parents and/or students.
UX DESIGN
Role: Design, Developer, Art Director
BEFORE
Our customer had a travel group site that we worked on two years ago. The site wasn’t yet optimized for mobile devices, so we offered to redo it. Because we also optimized the site for specific search terms, it was important to keep their position on Google. The website rebuild was more cost effective to begin with a new theme as opposed to making their previous site below responsive, or available on desktop, iPad, and mobile.
Previous Website Design
Digital Prototype - Responsive Design
Rationale
We built a website that was more user friendly and easier to navigate. Our first priority was to get the travel destinations prepared and to come up with a better format or layout than they had currently. We made each destination page have each of the areas all in uniform, which makes it easier to grab the attention of the viewer. We also made a sidebar highlighting some of the favorite destinations.
More importantly, we setup a way for the parents of their children to view their upcoming traveling plans. They were now able to log directly into the site to view their upcoming itinerary rather than reaching out to each parent specifically about the details of the trip as they did prior, the parent/client can access the site to view the information he/she needs from their desktop computer, iPad, or mobile device.