Gentle Touch Animal Hospital
Introduction
Since April/May of 2010, we are excited to announce in a very competitive market, for keyword search “Animal Hospital Denver,” Gentle Touch is ranked either at the bottom of page one or top of page two. But, today Google honored the site as #1. Our client has been really good about updating their Facebook Fan page along with blogging on a regular basis since going LIVE. Also, at time of development we even added “Previous Posts” widget on the home page to make site more dynamic, AND best part is it’s automated. All of these extra steps truly makes a difference in your page ranking.
Design
One of the few challenges we were faced with the design was choosing animals across the board EVEN keeping equal distribution of images of cats and dogs. I still think dogs are more dominant on this site.
Second, we wanted a unique header for each page to show Veterinarians helping animals. However, in the end there wasn’t any good stock photography to demonstrate just that without it looking staged. So, we decided showing a picture of the hospital would be best way to show more of a welcoming and inviting message to the potential customer. Plus it’s another way to advertise to know how to find the hospital which is especially important in any emergency situation. Having enough imagery of animals, hospital, and community programs helped make any visitor feel more welcomed and not intimidated (like if were to place the waiting room more dominant in the header would not be very inviting, in my opinion). Adding just that extra personal touch makes all the difference in the world. Now the blog contains frequent updates of recalls and announcements to demonstrate the knowledge of the staff of staying up to speed with the latest news in a competitive market.
#1 on Google for “animal hospital denver”