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UNIVERSITY OF COLORADO, DENVER
CRM

METRICS / RESULTS

Saved company thousands of dollars utilizing a plug-n-play solution versus a completely custom higher-education designed software,  i.e. Element451.

Delved down deeper, saving company from $600/year to $180/year for their long term initiative.

Took employees 30 seconds from days to find a board members contact information.

RAW DATA
Research methodologies used.

Problem Statement: The problem I suspect is that employees need to find records quickly to pull data up all in one place and send email campaigns.
Stakeholder Interviews

 

 

Feature Prioritization Matrix

Competitive Map

Personas

Revised Problem Statement

As a cost saving measure, Ashley needs a way to pull up ALL data of a contact record quickly from a database from one platform. (i.e. board of directors) because she is tired of searching endlessly for data on multiple software systems.

Usability Testing

 

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