Freshly Squeezed Juicing Equipment company needed a re-design of their e-newsletter. The piece had too many colors and a lack of focus with its intended message. In addition, the newsletter’s coupons were not called out clearly and it had a low click rate.
Sweet Buzz Media presented the client with two layouts that featured a template to highlight the products and coupons. We also created a new banner with the use of stock photography. Overall the new, aesthetically pleasing design, has allowed the client more flexibility to switch out dates, imagery and coupons every time they send out the newsletter.
As a result of the re-design, the click rate doubled with 30 percent more opens. The e-newsletter has received strong, positive customer feedback and it overall, it has led to increased sales.