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November 23, 2016

How to Maximize the Power of Your Content Marketing for Your Coaching Practice

Ah content marketing, we all love to hate or is it the other way around? While some may think content marketing is a thing of the past, there are plenty of companies that are doing it and doing it well. Here are a few tricks and tips to help maximize the power of your content marketing.

Define Your Demographic

Come up with your proposed audience demographics. Who are they, how old, what do they do, where do they live, and what do they enjoy? Tap into those things. There is nothing worse than a stiff article with boring content and a product that should clearly be aimed towards a young, hip demographic. Get to know and love your audience.

Focus on the Editorial, Not Just Marketing Strategies

Ok, so you know your audience, but that doesn’t mean you can sneak by with a crappy, poorly written hodge podge of an article. Remind yourself why you enjoy writing in the first place and tap into that. It’s not enough to grab attention. If someone clicks on your article, gets bored and closes out of it, you aren’t achieving your goals. You’ve got to stay relevant and interesting or it’s all just a waste of everyone’s time. Pretend you’re writing for an international magazine with strict editors and deadlines and put that same passion into your content.

Visual Aids

This may seem obvious, and you’d be surprised by how many articles are floating around out there without any graphics. Visual aids help break up an article and grab attention. There are some people who only scroll through for the pictures, so keep them relevant and make sure they tell your story.

Keeping promoting and sharing

So, a few people shared your article and it circulated. That’s great! It’s not enough. Make sure to promote or share the article again and again. Keep it going days, weeks, months, or years after its published. Viral articles don’t stop after a few shares. They find new audiences every day. Keep it going.

Market Good Products

Last, but not least, make sure you are marketing GOOD products. Believing in what you’re marketing will help your content drastically. It’ll keep you motivated and interested as a writer, which will in turn make your content more interesting to read. Besides, it’ll only be a matter of time before people notice you’re trying to marketing bad products to them and skip your articles altogether.

There you have it! Follow these easy steps and you’ll be on your way to maximizing the power of your content marketing.

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