SPOT ON
GROCERY STORE SOFTWARE APPLICATION
RAW DATA
Design methodologies used to back up story.
Problem Statement: The problem I suspect is people dislike going to the grocery store to find the item they wanted is out of stock.
Research Goals: To buy food ingredients to complete a recipe. A shopper is eager to splurge on an impressive holiday dinner. Shop at multiple stores to get what it actually is that they want. Product availability is driving force of choosing where to shop. Preparing meals for families, i.e. survival, special occasions, and work week.
User Interviews & Journey mapping
Identify Potential Competitors
Feature Comparison Matrix
Competitive Map
Comparative Analysis
Persona
User Flows
Revised Problem Statement
Tricia needs a way to shop for groceries in a timely manner because she is tired of going from store to store to buy specialty items.
Paper Prototyping
Card Sorting
Information Architecture
Key Screens, Wireframing & Low-Fidelity Prototyping
Prioritization Matrix
Usability Testing
Design Iteration
